Community Manager
PROGRAM: Community management and "crisis management" are increasingly activities to be carried out with preparation and complete knowledge of the tools available. Knowing how to write and interact with users and exploit business potential through groups and communities can be essential for a company also and above all to build and improve the company reputation.
OBJECTIVES: Learn to moderate and engage in dialogue with users, with the aim of building and strengthening the company's brand reputation and also of transforming users into prospects or even customers, by analyzing trends and sentiments in discussions and communities.
SUBJECTS:
• Communities: creation and management.
• Communication: how and what to write in groups on various digital platforms.
• Advocacy and nurturing: how to retain and involve customers in corporate communications.
• Brand reputation: how to build and defend your company reputation.
• Tips and tricks: tips and tricks to improve community management.