PROGRAM: Communicating on Facebook without planning an advertising budget is now practically useless. Learn to plan a campaign on FB, know the marketing tools included in the platform, know how to analyze the results and read the correct metrics. Finally, create a complete and useful report to improve future performance.

OBJECTIVES: Know how to use the most important digital marketing platform to increase communication results on FB and Instagram. Be able to intercept the most targeted audience to obtain greater conversions from your communication campaigns.