Content Marketing
PROGRAM: How to write effectively on the web, respecting the rules of SEO, to improve positioning on search engines. Knowing tools and software to identify the most relevant keywords and improve the ranking of your website. Using the correct editorial rules also on social networks, adapting them to the grammar of each platform.
OBJECTIVES: To be able to understand the secrets of Google's algorithm, to make your website better indexed and therefore increase traffic and possible conversions.
Hone your writing techniques on social media too, to optimize organic results.
SUBJECTS:
• SEO: what it is and how to use it to our advantage.
• What are the most effective techniques to improve positioning.
• Keywords: what they are and how to choose them.
• Analysis tools: how to analyze a site and improve its indexing ranking.
• Social content and the rules for creating the perfect post.
• Artificial Intelligence and its use in content marketing.