PROGRAM: The potential of email marketing in different business sectors, the distinction between Newsletter and DEM. How to design a comprehensive and effective Email Marketing campaign. The creation of a Landing page as a channel for converting a lead into a potential customer.

OBJECTIVES: Understand the potential and objectives that can be achieved through the implementation of a good Email Marketing Campaign. The value of the marketing strategy that follows a well-studied process and that leads the lead to transform into a potential Customer. The ability to create a good Landing Page.