Digital Marketing

PROGRAM: Create a communication strategy that includes the use of digital channels (website, newsletter, social networks, etc.). Analyze the results obtained and optimize subsequent activities based on the analyses performed.

OBJECTIVES: Understand and deepen the use of the main digital communication channels to be able to make your business more effective and efficient.

Learn about tools and tools that are useful for simplifying and optimizing your work.

SUBJECTS:

Back to training courses

• Social networks: analysis and use of the main social media.

• The website: difference between a website and a blog.

• Direct communication channels: e-mail, newsletter, DEM, etc.

• Tools and instruments: apps and software to better manage and integrate digital communication.

• AI in content marketing.